品牌是产品在市场的知名度,代表了产品在消费者心里的可信度;是企业重要的无形资产,是企业通向市场的门票、市场竞争制胜的重要法宝,品牌能为企业带来巨大的经济效益。随着我国市场经济体制的建立,我国化肥行业面临的国内外竞争压力增大,这就要求化肥企业增强品牌意识,走出传统观念和体制束缚,以质量树立品牌,以技术创新支撑品牌,以企业文化营造品牌,以广告宣传促进品牌,以优质服务提升品牌。 Brand is the reputation of the product in the market, representing the credibility of the product in the minds of consumers; is an important intangible assets of the enterprise, is the market access to the market, the market competition win an important magic weapon, the brand can bring huge business Economic benefits. With the establishment of China’s market economy system, China’s fertilizer industry is facing increasing pressure at home and abroad, which requires fertilizer companies to enhance brand awareness, out of the traditional concepts and institutional constraints, to establish a brand of quality, technological innovation to support the brand to enterprises Culture to create a brand to promote the brand advertising, quality services to enhance the brand.