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中国多数王朝都重视通过多种媒介形式进行政治传播,从殷周时期的诰、悬书,到两汉时期的刻石、粉壁,直至明清时期的各类榜文告示,这些数量众多的传播媒介,或偏向时间,或偏向空间,在中国古代的社会控制中发挥着重要作用:空间偏向型媒介解决了古代王朝对国土的横向控制问题。通过对王朝律令的的复制,使基于区域分割而对权力统治认同的模糊性被有效抑制,从而建构起一个统一的王朝国家面貌;时间偏向型媒介解决了权力的传统权威问题。通过时间偏向型媒介,存在于统治者与被统治者间的共有价值观得到强化,现世的权力统治与传统的权威开始沟通起来,一个有秩序、有意义的文化世界得以建构并维系。
Most of the dynasties in China paid much attention to the political dissemination through various forms of media. From the Yin and Zhou dynasties in the Yin and Zhou dynasties to the inscriptions and dilapidations in the Han dynasty and until the Ming and Qing Dynasties, various mass media Media, or biased in favor of time or space, played an important role in ancient Chinese social control: the space-oriented media solved the problem of the lateral control of the territory by the ancient dynasties. By copying the decrees of the dynasties, the fuzziness of identity recognition of the power based on the regional division is effectively suppressed, so as to construct a unified dynastic appearance of the country. The time-oriented medium solves the traditional authority of power. Through time-oriented media, the shared values existing between the ruler and the ruled are strengthened. The worldly power rule begins to communicate with the traditional authority, and an orderly and meaningful cultural world can be constructed and maintained.