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量贩一词来源于日本,是大量批发的意思,由此引用的量贩式经营指的就是透明、自助和平价的消费方式。这里“量”是指商品的数量,“贩”就是低价销售,是一种以量定价的经营形式。“量贩式经营”这一商业行为是现代经营理念的创新成果,它把价值规律和市场营销有机地结合在一起,推进了市场营销的变革,成为当今商业领域的主要营销手段之一。如今,星罗棋布的大小超市,都采用量贩仓储式的开架营销模式,受到了消费者的青睐和肯定。更重要的是,其市场效应大大超越了这一营销模式的本身,成为当代市场营销的一种流行形式。其他领域的生产经营企业,也纷纷模仿并陆续引进这种经营理念,其中有很多都取得了事半功倍的效果。而众多印刷企业同样在量贩式经营的发展中受益匪浅。
The term “discount” comes from Japan and means “a lot of wholesale.” The quoted volume management refers to the mode of consumption that is transparent, self-help and parity. Here “quantity ” refers to the number of products, “vendor ” is the low-cost sales, is a kind of volume-based business model. “Discount management ” This business activity is an innovative achievement of the modern management concept. It combines the law of value and marketing organically to promote the change of marketing and become one of the main marketing methods in today’s commercial field. Today, the size of the dotted-page supermarkets, are using open-shelf warehouse sales model, has been the favor and affirmation of consumers. More importantly, its market effect goes far beyond the marketing model itself, becoming a popular form of contemporary marketing. Other areas of production and management enterprises, have also imitated and gradually introduced this business philosophy, of which many have achieved a multiplier effect. And many printing companies also benefit from the development of the discount management.