论文部分内容阅读
随着我国市场经济的快速发展,现代企业面临着空前的挑战,企业文化在企业发展中占有重要地位。为了凝聚企业员工,提高他们的忠诚度、责任感、自豪感、精神面貌等,体育与企业文化紧密地结合在了一起,“现代企业体育文化”由此诞生。本文以广州恒大地产集团为例试分析我国现代企业体育的现状及发展前景。
With the rapid development of China’s market economy, modern enterprises are facing unprecedented challenges, and corporate culture occupies an important position in the development of enterprises. In order to unite our employees, enhance their loyalty, sense of responsibility, pride and spiritual outlook, sports and corporate culture are closely integrated with each other and “modern corporate sports culture” is born. This article takes Guangzhou Hengda Real Estate Group as an example to analyze the current situation and development prospect of modern enterprise sports in our country.