信息不对称是保险市场的突出特点之一,这就决定了在保险经营中必须遵循最大诚信原则。诚信是保险业的立业之本,是推进保险业快速发展的必要保证。本文重点探讨在金融危机背景下我国保险业发展中存在的诚信缺失问题及未来加强诚信建设的方向。 Information asymmetry is one of the salient features of the insurance market, which determines the principle of the utmost good faith must be followed in the insurance business. Honesty is the foundation of the insurance industry, is the necessary guarantee to promote the rapid development of the insurance industry. This article focuses on the lack of honesty and trust in the development of China’s insurance industry in the context of the financial crisis and the direction of strengthening good faith building in the future.