我国旅游事业蓬勃发展,现在已经进入到营销主导时代的中国旅游业必须用科学、先进的旅游市场营销来武装自己。从而促进中国旅游业迅速朝健康有序的轨道高速发展。本文以阿坝州茂县为例,提出了茂县旅游产品的市场营销策略,对本地生态旅游的实践有一定的启发性,对我国生态旅游业的发展也有一定的借鉴意义。 China’s tourism industry is booming. Now China’s tourism industry, which has entered the era of marketing domination, must arm itself with scientific and advanced tourism marketing. Thus promoting the rapid development of China’s tourism in a healthy and orderly manner. Taking Maoxian County in Aba as an example, this paper proposes the marketing strategy of tourism products in Maoxian County, which is of some enlightenment to the practice of local ecotourism. It also has some reference significance for the development of ecotourism in our country.