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英汉旅游宣传资料的语言特点
Tourist materials are intended to provide basic and factual information about a given scenic spot， aiming to introduce Chinese tourist information to the foreign tourists. Tourist materials may be in different forms， which generally include guidebooks， brochures pamphlets， pictures， albums， tour maps， postcards， slides， video TV shows， documentary films， videodisks， etc. English people and Chinese people have formed different cultural traditions， aesthetic values and different ways of thinking， which are well reflected in their language features.
1 Language features of English tourist materials
1.1 Conciseness
Conciseness is the key element in the writing of English tourist materials in order to leave a deep impression on readers’ mind. Simple words and short sentences are frequently found in the English tourist materials， because they are easier for prospective tourists to read and remember. Here is a typical example： an elaborately designed ad.
Sun，sand，sea and surf—Hawaii，golden beaches and golden people.
（杨全红，2007： 74）
This is a short publicity slogan for Hawaii of America. The writer designs this ad. by using concise words （The ad. consists of only 11 words）. “Sun， sand， sea and surf” serve as four name cards for this city. These four nouns， though short and simple， convey much information to the readers. Besides， the employment of alliteration produces the beauty of tone， which brings readers fanciful thoughts.
1.2 Plainness
English writers prefer to employ simple and plain language to make an objective， lifelike description of a tourist spot. They choose their words with precision to ignite one’s imagination. Adjectives are frequently employed to add color and vividness to the places concerned so as to arouse tourists’ interest. For example：
Discover America along its favorite scenic drive. Drive back in time from Virginia’s Shenandoah Valley to the Great Smoky Mountains. 1，200 miles of Backroad Tours Await You. Lose yourself in the simple beauty. Simple Folks， Explore the blue ridge. Enjoy awe inspiring views.
（Burnham
Tourist materials are intended to provide basic and factual information about a given scenic spot， aiming to introduce Chinese tourist information to the foreign tourists. Tourist materials may be in different forms， which generally include guidebooks， brochures pamphlets， pictures， albums， tour maps， postcards， slides， video TV shows， documentary films， videodisks， etc. English people and Chinese people have formed different cultural traditions， aesthetic values and different ways of thinking， which are well reflected in their language features.
1 Language features of English tourist materials
1.1 Conciseness
Conciseness is the key element in the writing of English tourist materials in order to leave a deep impression on readers’ mind. Simple words and short sentences are frequently found in the English tourist materials， because they are easier for prospective tourists to read and remember. Here is a typical example： an elaborately designed ad.
Sun，sand，sea and surf—Hawaii，golden beaches and golden people.
（杨全红，2007： 74）
This is a short publicity slogan for Hawaii of America. The writer designs this ad. by using concise words （The ad. consists of only 11 words）. “Sun， sand， sea and surf” serve as four name cards for this city. These four nouns， though short and simple， convey much information to the readers. Besides， the employment of alliteration produces the beauty of tone， which brings readers fanciful thoughts.
1.2 Plainness
English writers prefer to employ simple and plain language to make an objective， lifelike description of a tourist spot. They choose their words with precision to ignite one’s imagination. Adjectives are frequently employed to add color and vividness to the places concerned so as to arouse tourists’ interest. For example：
Discover America along its favorite scenic drive. Drive back in time from Virginia’s Shenandoah Valley to the Great Smoky Mountains. 1，200 miles of Backroad Tours Await You. Lose yourself in the simple beauty. Simple Folks， Explore the blue ridge. Enjoy awe inspiring views.
（Burnham