任何企业在发展中都会碰到危机,随着互联网的发展,媒体在企业发生危机时变得举足轻重,因此,当企业陷入困境时,必须拥有一定的危机公关能力,才能使企业摆脱困境,以待重新发展壮大。这篇文章就结合公关案例,简单的解析企业危机公关含义和特点,以及处于不同危机阶段的公关策略。 Any enterprise in the development will encounter the crisis. With the development of the internet, the media becomes very important in the crisis of the enterprise. Therefore, when the enterprise is in a difficult situation, it must have some crisis public relations ability to get the enterprise out of the predicament. Re-develop and grow. This article combines PR cases, a simple analysis of the meaning and characteristics of corporate crisis public relations, as well as in different stages of crisis in public relations strategy.