在电影有限的画面、有限的时间内,可以通过色彩变化进行主题思想的传递,从而给观众营造出一种特殊的视觉体验效果。动画电影的关键就是进行动画人物的形象设计和塑造,因此采用强烈的色彩对比语言进行刻画,不仅可以将动画电影的主题思想进行表达和传递,同时也可以将动画影视人物的形象塑造得深入人心,赢得观众的喜爱。本文将选取宫崎骏的《悬崖上的金鱼姬》为基本载体,对这部影视动画中的色彩设计艺术进行分析。 In the limited screen of the movie, for a limited time, the theme can be transmitted through the change of color, so as to create a special visual experience effect for the audience. The key of animated films is to design and shape the images of animated characters. Therefore, using strong color contrast language can not only express and transmit the theme of animated films, but also shape the characters of animated films and movies , Won the audience’s favorite. This article will choose Hayao Miyazaki’s “Cliff on the Cliff” as the basic carrier of this video animation color design art analysis.