新媒体是依托互联网、数字技术、手机等移动终端发展起来的现代信息传播手段,主要包括4G网络、微博、微信、手机、平板电脑等新兴媒体形态。新媒体已成为当代大学生获取资讯、表达个人意志及实现人际交往的重要方式,对大学生的价值取向、行为模式、道德观念等产生着愈益深刻的影响。基于新媒体开放性、便捷性、虚拟性、互动性的传播特点,给高校主流意识形态教育带来了一系列的挑战。如何充分挖掘新媒体的意识形态教育功能,增强主流意识形态教 New media is a modern means of information relying on the development of mobile terminals such as the Internet, digital technologies and mobile phones. It mainly includes emerging media such as 4G network, Weibo, WeChat, mobile phones and tablet PCs. New media has become an important way for contemporary college students to acquire information, express their own will and achieve interpersonal communication, which has a more and more profound influence on college students’ value orientation, behavior patterns and moral values. Based on the characteristics of openness, convenience, virtuality and interaction of new media, it has brought a series of challenges to the mainstream ideological education in colleges and universities. How to fully tap the ideological education function of new media and enhance the teaching of the mainstream ideology