大数据是继云计算、物联网之后IT产业又一次颠覆性的技术变革。不少国家已将大数据战略上升为国家战略。目前国外不少出版传媒企业已成功将大数据技术应用于产品策划、产品营销、智能分析和可视化、数字化教育等方面。国内出版传媒企业要尽快实现数字化转型,要结合自身实际做好大数据应用规划,借助大数据来推动企业流程的变革和业务模式的创新。 Big data is following the cloud computing, IT industry after another subversive technological change. Many countries have upgraded their Big Data strategy to a national strategy. At present, many foreign publishing media companies have successfully applied big data technology to product planning, product marketing, intelligent analysis and visualization, and digital education. Domestic publishing media enterprises to achieve digital transformation as soon as possible, we must do their own actual big data application planning, with big data to promote business process change and business model innovation.