Some key techniques for the development of web-based product data management (PDM) system are introduced. The four-tiered B/S architecture of a PDM system-BITPDM is introduced first, followed by its design and implementation, including virtual data vault, flexible coding system, document management,product structure and configuration management, workflow/process and product maturity management. BITPDM can facilitate the activities from new product introduction phase to manufacturing, and manage the product data and their dynamic changing history. Based on Microsoft. NET, XML, web service and SOAP techniques, BITPDM realizes the integration and efficient management of product information.