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动画作为一门新兴产业已经越来越受到世界各国的重视,特别是一些发达国家,比如日本,动画产业已经变成了一个带动国家经济增长的支柱产业。在世界动画市场日益广阔的今天,无数优秀的动画影片出现在我们面前。不管是日美动画还是中国本土动画都出现了一些优秀的作品。但是我国动画的制作水平、商业市场以及各自电影产业中的地位而言,国产动画无疑还是有些落后的,比较两者之间的差异,最根本的就是作品中情节因素的问题,这是决定一部作品成败的关键。中国元素从广义上讲就是中国的传统文化精粹。传统艺术由于经过几百甚至几千年的锤炼,积累了无数的精华和厚重的文化,传承和发扬中国特有的传统艺术元素,比如戏剧脸谱、门神年画、木偶剧、水墨绘画、民间剪纸、敦煌壁画等将为我们的角色设计注入深刻的内涵。
As an emerging industry, animation has drawn more and more attention from all over the world. Especially in some developed countries, such as Japan, the animation industry has become a pillar industry that drives the country’s economic growth. Today, the world animation market is growing day by day, numerous outstanding animation films appear before us. Both Japanese and American animation or Chinese native animation have some outstanding works. However, the production of animation in our country, the commercial market and their respective position in the film industry, the domestic animation is undoubtedly some backward, to compare the differences between the two, the most fundamental is the work plot factors, which is the decision of a Department of the success or failure of the key. In a broad sense, the Chinese element is the essence of China’s traditional culture. Traditional art, after hundreds or even thousands of years of tempering, has accumulated innumerable essences and thick cultures, inheriting and carrying forward the unique Chinese traditional art elements such as drama masks, New Year’s Eve paintings, puppet dramas, ink painting, folk paper-cut, Dunhuang Murals, etc. will be injected into the deep connotation of our role design.