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刘德寰和他的团队用族群的方法深刻剖析了“手机人”中每个典型群体的生活方式。借此,移动互联网蕴含的巨大商机瞬间从模糊变得清晰可辨。从某种角度来看,《正在发生的未来:手机人的族群与趋势》像一份调研报告,作者通过采集5241个使用手机的人(文中称之为“手机人”)作为样本,从中归纳、总结出移动互联网的几类应用、特征和趋势。该书最有价值之处在于,作者们提出了“手机族群”以及“历程扩散、深描和族群”等本土化概念。按照刘德寰等本书作者的说法,历程和扩散的是针对以结果谈论问题的埃弗雷特·罗杰斯创新的“扩散理论”的误区而建构的。
Liu Dehuan and his team use the methods of ethnic groups to profoundly analyze the lifestyles of each typical group in “Mobile People”. As a result, the huge business opportunities in the mobile Internet instantly become blurred from ambiguity. In some ways, the “ongoing future: the ethnicities and trends of mobile phone users” looks like a research report. By collecting 5,241 mobile-phone users (referred to as “mobile phone users” in this paper) as samples, Summarized from them, summed up several types of mobile Internet applications, features and trends. The book’s most valuable is that the authors put forward the concept of localization such as “mobile phone community” and “proliferation, deep drawing and ethnicity.” According to Liu Dehuan and other authors of the book, the course and spread are constructed in response to the erroneous “diffusion theory” of Everett Rogers, who talks about the results.