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新闻标题中存在着语用预设机制,在传递信息的同时,该机制常常会预设作者的立场、读者的已有知识,以及双方的共同认知背景等。研究标题中的语用预设和交际目的之间的关系就是探索新闻标题的语言规律以及背后的意识形态。
In the news headline, there is a pragmatic presupposition mechanism, which often presupposes the author’s position, the reader’s existing knowledge, and the common cognitive background of both parties while transmitting the information. The relationship between pragmatic presupposition and communicative purpose in the research title is to explore the linguistic law of the news headline and the ideology behind it.