每一种新事物的出现,都意味着旧事物将要面临挑战。因此,新媒体的诞生,使传统报媒的地位开始受到威胁。面对新媒体大规模集体扩张和强有力争夺市场的态势,传统报媒是否会被微博、电子期刊等新兴媒体所取代?面对数字化媒体,传统报媒应采取什么样的发展策略?本文在分析新媒体发展形势的基础上,就传统报媒的生存环境和发展策略等问题进行分析和研究。 The appearance of every new thing means that the old things will face challenges. Therefore, the birth of new media has begun to threaten the status of traditional media. In the face of large-scale mass expansion of new media and a strong battle for the market, will traditional media be replaced by emerging media such as Weibo and electronic journals? In the face of digital media, what kind of development strategy should be adopted for traditional media? On the basis of analyzing the development of new media, this paper analyzes and studies the living environment and development strategies of traditional media.