过去我们对产品的装潢一直很不重视,更谈不上讲究包装策略。随着人民生活水平和消费能力、审美能力的遂步提高,消费者在选购商品时,除了注意它的使用价值以外,还希望它有件漂亮的外衣,并有一定的艺术性。包装装潢不仅对商品起到保护和宣传作用,同时还能增强商品的竞争能力,充当“无声售货员”的重要角色。 In the past, we have always paid little attention to the decoration of our products, let alone to the packaging strategy. As the people’s living standards, spending power and aesthetic ability have improved, consumers are looking for more than the value of their use. They also hope that it has a beautiful coat and a certain amount of artistry. Packaging and decoration not only play a role in protecting and propagating goods, but also enhance the competitiveness of the goods and play an important role in the “silent salesman”.