无论境外电视还是境内电视,瞄准的都是潜力巨大的国内电视市场。1991—2000年10年间,中国传媒广告营业收入年均增长39.73%,2000年广告营业收入712亿元(不含港澳台地区),占国民生产总值的0.8%,其中电视广告营业额168.91亿元,较上年上升8.17%,占全国总营业额的23.70%。但人均7美元的中国广告费与人均16.5美元和500 Regardless of overseas television or domestic television, targeting the huge potential of the domestic television market. In the decade of 1991-2000, China’s media advertising revenue increased at an average annual rate of 39.73%. In 2000, the advertising revenue was 71.2 billion yuan (excluding Hong Kong, Maucao and Taiwan), accounting for 0.8% of the GNP. The revenue from television advertising reached 16.891 billion yuan Yuan, an increase of 8.17% over the previous year, accounting for 23.70% of the total turnover of the country. However, the advertising cost per capita in China is US $ 16.5 and US $ 500 per capita