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新企业进入市场的决策不仅要考虑自身的运作成本,同时也要考虑市场上原有供应链网络中竞争者的影响.新进企业与网络中的竞争者构成闭环供应链网络下的一主多从Stackelberg对策问题.主方作选址决策,从方以利润最大化策略应对主方的潜在位置决策,利用均衡模型描述从方各决策者的竞争行为,分析他们之间的相互作用.最后利用模型分析新企业的进入对竞争对手相关经济指标的影响,解决新企业在竞争环境中的设施位置设计问题.
The decision-making of new enterprises entering the market not only needs to consider their own operating costs, but also consider the impact of competitors in the original supply chain network in the market.New enterprises and competitors in the network constitute a main and subordinate Stackelberg game.The master party makes the site selection decision from the side to the profit maximization strategy to deal with the master’s potential location decision making and use the equilibrium model to describe the competition behavior of the decision makers from the side and analyze the interaction between them.Finally, The impact of the entry of enterprises on competitors’ economic indicators and the design of facilities location for new enterprises in a competitive environment.