了解旅游目的国和客源国各国文化差异,并对文化差异可能造成的旅游交际方面的问题采取相应的策略是旅游从业人员必备的能力和素质体现。因此,从国际旅游者与目的国社会文化差异来研究旅游跨文化交际,可以提高国际游客的满意度,促进旅游跨文化交际的顺利而有效进行。 To understand the cultural differences between countries of destination and countries of origin, and to take appropriate strategies on issues that may arise from cultural differences in tourism communication are the necessary capabilities and qualities of tourism practitioners. Therefore, studying the cross-cultural tourism communication from the social and cultural differences between international tourists and destination countries can improve the satisfaction of international tourists and promote the smooth and effective tourism cross-cultural communication.