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电视节目依赖于图像和声音这两个手段来传递信息。受众通过视觉和听觉来感知信息,两者互为依托,相辅相承,缺一不可。与广播、报纸等媒介相比较,电视的最大优势在于影像。但是,一件新闻作品,单独靠影像和解说,是无法达到预期目标的。因此,一件好的新闻作品,只有充分运用影像、声响、音乐等多种手段,才能有极强的引导力、感染力和影响力,使新闻事实更加生动感人、新闻人物形象更加翔实。眼下,业界很多新闻记者为了省事,忽略了声像结合,只用画面,忽视电视同期声的录制。猜想一下,一场精彩纷呈的演唱会,在电视节目中只看到画面和记者妙笔生花的解说,而听不到优美的旋律、激情四射的现场声,这样的节目质量就会大打折扣。所以,用好同期声对于提高电视新闻节目质量至关重要。
Television shows relied on images and sound to convey information. The audience perceives information through vision and hearing, depending on each other and supporting each other. Compared with radio, newspapers and other media, the biggest advantage of television is video. However, a piece of news work alone can not achieve the desired goal by means of video and explanation alone. Therefore, a good news piece can exert its leading force, contagion and influence only by making full use of various means such as video, sound and music, making news fact more vivid and informative. Right now, many journalists in the industry, in order to save trouble, ignored the combination of audio and video, only the screen, ignoring the television recording of the same period. Imagine a brilliant concert where you can only see explanations of the pictures and the reporter’s wonderful writing skills on television shows, but you can not hear beautiful melodies and passionate live voices, so the quality of such programs will be greatly reduced. Therefore, making good use of the sound of the same period is of crucial importance for improving the quality of television news programs.