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品牌经营可划分为三种境界:最底层次是“信息”中间层次是“信任”最高层次是“信仰”品牌原本是一种识别标记,方便顾客区分不同销售者的产品或服务。但随着商业的发展,品牌所承载的功能逐渐丰富起来。
Brand management can be divided into three realms: the lowest level is “information ” the middle level is “trust ” the highest level is “faith ” brand was originally an identification tag to facilitate customers to distinguish between different sellers products Or service. However, with the development of commerce, the function of the brand is gradually enriched.