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本文针对当前专业对台广播媒体形象定位要点展开分析论述,重点解读选择性受众心理对电台形象设置的影响,对利用这一心理特征吸引台湾受众关注提出了较高实操性建议。
This article focuses on the current professional positioning of radio and television images in Taiwan to analyze the main points of interpretation, focusing on the interpretation of selective audience psychology on the setting of the image of the radio, the use of this psychological characteristics to attract the attention of Taiwanese audience put forward a higher practical proposal.