文化是一个国家的软实力,文化贸易的发展对一个国家的综合国力起着至关重要的作用。本文首先介绍了文化贸易的概念及研究范围是核心层的文化贸易,接着介绍了我国文化贸易的现状:贸易逆差严重;结构不合理;对象国单一。然后运用国际市场占有率、RCA指数和TC指数证明了我国文化贸易的竞争力比较薄弱,最后提出了相应的建议。 Culture is a country’s soft power. The development of cultural trade plays a crucial role in the overall national strength of a nation. This article first introduces the concept of cultural trade and the scope of its study is the core of the cultural trade, and then introduces the status quo of China’s cultural trade: a serious trade deficit; irrational structure; a single target country. Then using the international market share, RCA index and TC index prove that the competitiveness of China’s cultural trade is relatively weak, and finally put forward the corresponding suggestions.