市场营销专业在高职院校是开设较为普遍的专业,在传统培养模式下由于培养层次过高、知识点过多、理论性过强、操作性过低的原因,高职市场营销专业毕业生并不能满足社会和企业的需要。本文以“胡格模式”教学方式作为立足点,从课程体系、教学评价等方面研究高职市场营销专业改革的路径。 Marketing professionals in higher vocational colleges is to open a more general professional, in the traditional mode of cultivation due to high levels of training, excessive knowledge, theoretical excessively strong, low operational reasons, vocational marketing graduate And can not meet the needs of society and business. This article takes “Hugo model ” teaching method as the foothold, from the curriculum system, teaching evaluation and other aspects of higher vocational education marketing reform path.