在现有企业内部进行的创业称为内创业,内创业能够带来企业绩效和竞争力的大幅提升。对于规模快速增加的保险行业而言,开展内创业不仅有积极的前景,也是行业发展的必然要求。对于保险行业而言,开展内创业主要集中在拓展业务方面。本文探讨了保险行业内创业的机遇、需求和基本模式,包括保险门店、网店、综合金融服务提供商等多种模式,以期对保险行业内创业实践的进一步开展提供借鉴。 Entrepreneurship within existing enterprises is called in-start-ups, and in-start-ups can result in substantial improvements in corporate performance and competitiveness. For the rapid growth of the insurance industry, to start an undertaking is not only positive prospects, but also the inevitable requirement of the development of the industry. For the insurance industry, the development of domestic entrepreneurship mainly focuses on expanding business. This article explores the opportunities, needs and basic models of entrepreneurship in the insurance industry, including various models such as insurance stores, online shops and integrated financial service providers, in order to provide reference for the further development of entrepreneurship practice in the insurance industry.