企业公共关系从属于企业宗旨,为企业的目标服务,是伴随我国改革开放和社会主义市场经济发展而兴起的一门企业经营管理科学。企业通过公共关系管理,运用长期有效地双向信息沟通、双向交流往来、双向利益调整等方法途径,建立起企业与目标对象之间相互理解、 Enterprise public relations subordinate to the business purpose, for the goal of the enterprise, is accompanied by China’s reform and opening up and the socialist market economy and the rise of a business management science. Enterprises through the public relations management, the use of long-term and effective two-way communication, two-way communication, two-way adjustment of interests and other ways to establish a mutual understanding between the business and the target audience,