面对日趋激烈的运输市场竞争和严峻的铁路经营形势,不断强化营销工作,积极拓展客货市场,已成为直接关系铁路生存与发展的关键因素,是铁路的一个十分紧迫而艰巨的任务。 Facing the increasingly fierce competition in the transport market and the severe railway operation, continuously strengthening the marketing work and actively expanding the passenger and cargo market have become the key factors that directly affect the survival and development of the railway. It is a very urgent and arduous task for the railway.