一、包装的功能与目的是两个不同的概念包装的产生及其功能与作用的发挥,都是在人类社会的长期生活和生产实践过程中所逐步形成和发展的。从起初只是单纯的裹包捆扎,发展到附加上招贴说明用来方便销售;如今则是力求装饰美化和陪衬烘托,使其成为促进商品销售和扩大再生产的重要手段。在市场经济的社会里,商品生产出来之后,必须经过销售才能到达消费者手中;商品也只有经过销售出去以后,才能实现继续扩大再生产的目的。销售就成了生产与消费的桥梁和媒介,扩大再生产的前提和关键。因此,在当今竞争激烈的销售市场上,不少高明的生产者(或经销商),看出了包装是关系企业产品有无竞争力的大事。为了刺 First, the function and purpose of packaging are the production of two different concept packages and their functions and functions, all of which are gradually formed and developed in the long-term life and production practice of human society. From the beginning just a simple wrap bundle, the development attached to the poster to facilitate the sale of instructions; now is to beautify the decoration and foil, making it an important means to promote the sale of goods and expand reproduction. In a market economy society, after the products are produced, they must be sold before they can reach the consumers. Only after the products have been sold can the products continue to be expanded and reproduced. Sales has become a bridge between the production and consumption and media, to expand reproduction of the premise and the key. Therefore, in today’s highly competitive sales market, many brilliant producers (or distributors) have seen that packaging is a key issue in the competitiveness of their products. In order to stab