“新肤螨灵霜,光润健康每一天”的广告,可谓家喻户晓。那么它们何以在同类产品中脱颖而出,独领风骚呢?一、细分市场完善营销网络九鑫对目标市场进行科学规划,在全国三十个省,自治区、直辖市设立省级市场部,省级市场部在所辖各地级市设立地级市场部。全国实行区域经理负责制。同时给各省级市场部配置微机,与总公司微机联网,足不出户,公司就可利用远程查询系统了解产品在全国的销售情况,掌握营销动态,及时调整营销策略。二、免费检螨强化市场终端服务公司购进数百台先进的电子检螨系统,在全国各大城市,为患者免费检螨。长春、吉林为第一代试点城市,当天就产生了轰动效应,前来检测的人排起了数条长龙,检螨人员耐心细致地讲解螨虫的形成及危害,深得广大患者的认同。三、打击假冒树立企业产品形象 “New skin mite spirit cream, smooth and healthy every day ” advertising, can be described as a household name. So why they come to the fore in similar products, dominate it? A market segment to improve marketing network Jiuxin scientific planning of the target market in the country 30 provinces, autonomous regions and municipalities set up provincial-level marketing department, the provincial market Department at all levels under the jurisdiction of the establishment of prefecture-level market. The implementation of regional manager responsibility system. At the same time to the provincial Department of marketing configuration microcomputer, computer network with the parent company, stay at home, the company can use remote query system to understand product sales in the country, master marketing dynamics, timely adjustment of marketing strategy. Second, free check mites to strengthen the market Terminal service companies to purchase hundreds of advanced electronic detection mite system, in major cities in the country, for patients free check mite. Changchun, Jilin pilot city for the first generation, the day had a sensational effect, the people who came to test lined up a few long lines, seized mites staff patiently and meticulously explain the formation of mites and hazards, won the majority of patients agree. Third, crack down on fake establish a corporate product image