随着品牌竞争新时代的到来,强势品牌的地位和作用愈显突出。对于农药行业大多数企业来说,迎接2008中国农药管理年的新挑战,适应取消农药商品名的新政,只能把多年竞相创制的成千上万的产品品牌(商品名)作为市场营销的最后晚餐。抓机遇,顺民意,回归争创企业品牌,才是构建和谐植保、安 With the advent of a new era of brand competition, the status and role of strong brands become more prominent. For most enterprises in the pesticide industry, to meet the new challenge of China’s pesticide management year 2008 and to adapt to the new policy of canceling the trade name of pesticides, only the last of thousands of product brands (product names) dinner. Seize opportunities, follow public opinion, return to create corporate brand, is to build a harmonious plant protection, security