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近些年来,在政府扶持政策的支持下,江西的文化创意产业得到飞速的发展,形式多种的文化产业园区在我省逐渐兴起,江西作为一个中部省份城市,如何通过对产业园区品牌的建设实现提升竞争力和园区形象是一个值得我们认真探索研究的课题。笔者在调查分析江西文化产业园区品牌发展现状的基础上,积极地探索了江西文化产业园区品牌建设的策略。
In recent years, under the support of the government supportive policies, Jiangxi’s cultural and creative industries have been rapidly developed. A variety of cultural industry parks have gradually emerged in our province. As a central provincial city in Jiangxi, how to build a brand of industrial parks Realizing the promotion of competitiveness and the image of the park is a subject worth our serious exploration and study. On the basis of investigating and analyzing the current situation of brand development in Jiangxi Cultural Industry Park, the author has actively explored the strategy of brand building in Jiangxi Cultural Industry Park.