论文部分内容阅读
标志的来源,最早可以追溯到上古时代的图腾,如今标志设计已被运用在社会的一切领域之中,对人类的社会发展和进步有着重要的作用和影响。标志,是以特定的明确的图形或文字,通过一定的媒介传递,表明事物特征的信息符号。它不仅包含单纯性的指示和识别作用,而且还表明了目的、内容、情感和性质等特征。
The origin of the emblem can be traced back to the ancient totem. Nowadays, the emblem design has been applied in all fields of society and plays an important role in the social development and progress of mankind. Signs, is based on a specific clear graphic or text, through a certain medium to convey information signs that feature things. It contains not only simple instructions and identification, but also features such as purpose, content, emotion and nature.