《中国企业家》2012年第11期一线《孙伊萍:非攻蒙牛》读书的时候,管理学有一门叫企业文化,我当时觉得讲得特别虚,都是学术界总结出来形而上的东西。工作之后,经历了外企、民企以及国企不同的职场,我经常感叹企业文化是潜移默化渗透到每一个员工的行为,是大多数员工有所共识的一种潜规则。每个形态组织、每个公司都有自己的文化,每个公司的文化都不一样,有的组织员工必须要听从指挥,不轻易做决策。而在某些企业里面,最低成本达到目的是第一位的。企业文化甚至能直接影响企业在关键时刻的决策。蒙牛,曾经的3倍平均行业增长率对赌协 “Chinese Entrepreneurship” 2012 No. 11 The first line “Sun Yiping: non-attack Mengniu,” when studying management, there is a business culture called, I was talking about the special virtual, are the academic summed up the metaphysical things. After work, experienced different foreign, private and state-owned enterprises in the workplace, I often lamented the corporate culture is a subtle infiltration of every employee’s behavior, is the consensus of most employees a hidden rule. Each form of organization, each company has its own culture, each company’s culture is different, and some organizations must obey the command staff, not easy to make decisions. In some companies, the lowest cost to achieve the purpose is the first. Corporate culture can even directly affect the decision-making of enterprises at the crucial moment. Mengniu, once the 3 times the average industry growth rate of gambling association