本文针对目前企业在现行的市场营销过程中存在的不道德行为,提出了营销道德应成为企业应该关注的问题。文章例举了我国企业在营销道德方面的现状,分析了造成企业不重视营销道德的原因以及企业不重视营销道德的影响和后果,并提出了如何建立营销道德,真正做到企业、消费者、社会三者利益的和谐统一。 This article aims at the current enterprises in the existing marketing process of the existence of unethical behavior, put forward the marketing ethics should become the business should be concerned about. The article gives an example of the status quo of our country’s enterprises in marketing ethics, analyzes the reasons why enterprises do not attach importance to marketing ethics and the influence and consequence of enterprises not attaching importance to marketing ethics, and puts forward how to set up marketing ethics and really make enterprises, consumers, Harmonious unity of the interests of all three.