儒商的定义,就在于经商者不仅熟读儒学经典,更重要的是以儒家恪守的信条,作为品德修养的根本,并将这一根本自觉地运用商业活动于一切社会活动中去。在商言儒,常家显示了他与众不同的文化个性和艺术本性。之所以被称为中国儒商第一家,常家除了在历史上出了许多商业天才之外,同时也给后人留下了丰富的文化财富。 The definition of Confucianism is that business people not only proficiently read Confucian classics, but more importantly adhere to the creed of Confucianism as the basis of their moral cultivation and use this basic and conscious commercial activity in all social activities. In business Confucianism, Chang Jia shows his distinctive cultural and artistic nature. The reason why is known as the first Chinese Confucian scholar, in addition to Chang in the history of many business genius, but also to the posterity left a wealth of cultural wealth.