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从1996年度主要白酒企业的效益状况看,居榜首的仍是四川五粮液酒厂,安徽古井贡与四川泸州老窖分居二、三位。安徽高炉酒厂、种子酒厂和四川剑南春冲进十强,而山东孔府家酒厂、兰陵酒厂和江苏洋河酒厂被挤出十强。十强中的山东孔府宴酒厂、四川全兴酒厂、贵州茅台酒厂、山西杏花村汾酒厂等位次较上年也略有变动。本文通过对1996年度国内主要白酒企业升降沉浮的分析,揭示了白酒行业发展中所面临的各地区、各企业间激烈的竞争,指出在严竣的行业发展形势面前,白酒企业只有外拓市场、内降成本,稳中求进,才能达到继续发展的目的。
From the perspective of the profitability of the major white spirit companies in 1996, the Wuliangye Winery in Sichuan is still at the top of the list. Anhui Gujinggong and Luzhou Laojiao of Sichuan Province are the second and the third respectively. Anhui Blast Furnace Winery, Seed Distillery and Sichuan Jiannanchun rushed into the top ten, while Shandong Kongfujia Winery, Lanling Brewery and Jiangsu Yanghe Winery were squeezed out of the top ten. Among the top ten, the Shandong Confucius Feast Brewery, Sichuan Quanxing Brewery, Guizhou Maotai Brewery, Shanxi Xinghuacun Brewery and other places have also slightly changed over the previous year. This article analyzes the ups and downs of domestic major liquor companies in 1996, highlights the fierce competition among the regions and companies faced in the development of the liquor industry, and points out that in the face of the industry development situation in Yanzhe, liquor companies have only to expand the market, In order to achieve the goal of continuous development, we must reduce costs and make progress in stability.