对话人物:莱克电气股份有限公司总裁倪祖根对话背景:莱克品牌,一直肩负着为中国家庭提供家居清洁方案,打造洁净清新健康生活的使命。现在,莱克又将还原清新、绿色、健康的室内空气之使命,抗在了自己的肩上。提起莱克,大家也许不甚熟悉,但对于正在使用伊莱克斯、飞利浦吸尘器的消费者来说,他们所使用的那款吸尘器很有可能就是由莱克代工。近年来,随着国际家电市场走势的趋近以及国内小家电市场的扩容,莱克开始走向打造民族品牌的道路。经过几年的发展,莱克在国内市场取得了不斐的成绩。瞄准中产阶级 Dialogue: Niu Zugen, President of Lake Electric Co., Ltd. Background: The Lake brand has been shouldering the mission of providing home-based cleaning solutions for Chinese families and creating a clean, fresh and healthy life. Now, Lake and will restore the fresh, green, healthy indoor air mission, on their own shoulders. Lift Lake, everyone may not be familiar with, but for consumers who are using Electrolux, Philips vacuum cleaners, the vacuum cleaner they are used is likely to be foundry. In recent years, with the trend of the international home appliance market approaching and the expansion of the domestic small household appliances market, Lake began to build the national brand road. After several years of development, Lake has made no achievements in the domestic market. Aiming at the middle class