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当代商业展示设计借助科学技术手段,融入艺术设计的审美原则,采用一定的空间构成和视觉传达方法,来实现对空间环境和界面的改造和调整。其目的是向公众传达有效信息以集中体现该商品的内容属性,并力求与消费者在空间环境中形成互动,营造展示商品或宣传品牌的环境空间。随着经济的发展和科学技术的进步,当代商业展示设计有了明显的改进和提升。本文针对商业展示设计的风格形态变化趋势做出了一定的陈述和分析。
Contemporary commercial display design incorporates the aesthetic principles of art design with the help of scientific and technological means and adopts certain spatial composition and visual communication methods to realize the transformation and adjustment of the space environment and interface. Its purpose is to convey effective information to the public to focus on the content attributes of the product and to seek to interact with the consumer in a space environment and create an environmental space to display or publicize the brand. With the development of economy and the progress of science and technology, the design of contemporary commercial exhibition has been significantly improved and upgraded. This article made a certain statement and analysis on the trend of the style of commercial display design.