买方市场的形成 ,使企业的生产经营从以产品为中心转变为以顾客为中心 ;从工业经济向知识经济的变化 ,进一步强化了创新对企业生存与发展的重要价值。以“新”应变 ,在变中发展 ,是企业在新形势下的生存之路。新产品开发的市场优势在市场策略中 ,一个企业可以采用开拓性产品策 The formation of a buyer's market has transformed the production and operation of an enterprise from a product-centered to a customer-centric one. The change from an industrial economy to a knowledge-based economy has further strengthened the important value of innovation for the survival and development of enterprises. To “new” strain, to change in the development of enterprises in the new situation of survival. Market advantage of new product development In marketing strategy, a company can adopt pioneering product strategy