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前言自2002年起,GCCRM发表了“GCCRM估指南”(曾用名《中国CRM行动指南》)。本指南的宗旨是对中国市场的主要CRM厂商,包括软件商、外包呼叫中心服务商及咨询厂商,提供中立、客观的参考报告。指南为市场上CRM从业人员提供了影响力巨大的采购指引,而且已有成千上万的会员及行业厂商通过不同渠道下载了指南。我们将对CRM厂商甲骨文作出综合评述,包括由世界一流CRM专家、全球畅销书“CRMattheSpeedofLight”作者和美国CRM协会执行副总裁PaulGreenberg先生提供的全球透视;由GCCRM研究团队提供的中国透视;以及由GCCRM通过在线
Foreword Since 2002, GCCRM has published the “Guide to the Assessment of GCCRM” (formerly known as “China Guide to CRM Operations”). The purpose of this guideline is to provide a neutral and objective reference to key CRM vendors in the China market, including software vendors, outsourced call center service providers and consulting firms. The guide provides a tremendous purchasing guide to CRM practitioners on the market, and thousands of member and industry vendors have downloaded guides through different channels. We will make a comprehensive review of CRM vendor Oracle, including a global perspective provided by world-class CRM expert, author of the world’s best-selling book “CRMattheSpeedofLight” and Paul Greenberg, executive vice president of the American CRM Association; China Perspective provided by the GCCRM research team; and GCCRM Through online