如今,要让人们打开收音机已经不那么容易了,报刊种类繁多,电视更以其传播形式的直接、迅速争取了大批观众。更重要的是,过去那种高腔大嗓、宣传味说教味很浓的广播对老百姓已彻底失去了吸引力。那么,广播的出路在哪里呢?《午间半小时》节目就是我们较成功的探索之一。《午间半小时》节目创办于1986年底。当时七八个年轻人和三两个老编辑坐在一起,议出了这个节目的主导思想——既注重新闻性,又注重知识性、趣味性;既宣传党的政策,又及时全面地反映群众的呼声。首先我们请来虹云、陈希和傅成励当节目主持人。他们以听众的知心朋友出现,谈身边事,说家常理,寓情于中。人有人情味,节目也就有了人情味。 Nowadays, it is not so easy for people to turn on the radio. There are a lot of newspapers and magazines, and the television has quickly and directly solicited a large number of viewers with its broadcast form. More importantly, in the past, the high-sounding, propaganda-intensive radio had completely lost its appeal to ordinary people. So where is the way out for the broadcast? The “Midday Half-Hour” program is one of our more successful explorations. “Half-hour for noon” program was founded in late 1986. At that time, seventy-eight young people and three or two old editors sat together and proposed the dominant idea of ​​this program - paying attention to both newsability and knowledgeability and interest; promoting the party’s policies in a timely and comprehensive manner The voice of the masses. First, we invited Rainbow, Chen Xi and Fu Chengli as the host. They appear to the audience’s intimate friends, talk about things, say common sense, in love. People have human touch, the program also has a human touch.