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自媒体时代,信息流通速度日益迅捷但良莠不齐.媒体与党委政府、受众群体之间,只有在互动中建立信任,才能实现有效沟通,从而把党委政府的传播意图和受众的信息需求充分对接,这就需要党委政府与主流媒体共同努力,从而在充分把握并灵活运用媒体传播规律中实现“善管”;在准确理解并巧妙利用媒体业务规律中实现“善用”;在切实尊重并宽容对待媒体新闻规律中实现“善待”。
Since the media age, the speed of information circulation is getting faster and faster, but there is a great difference between the media and the party committees and governments, and audiences, and only through establishing trust in the interaction can effective communication be achieved so that the dissemination intention of party committees and governments and the information needs of audiences are fully connected It is necessary for the party committees and governments to make joint efforts with the mainstream media so as to achieve “good management” in fully grasping and flexibly using the law of media communication; to achieve “good use” in accurately understanding and clever use of the laws of the media business; And tolerate the media news law to achieve “treat ”.