徐荣村,名瑞珩,字德琼,号荣村。今珠海市拱北北岭人,近代著名实业家徐润的叔父。少好学,后出外经商,历游东南诸海口。在上海、江浙一带经营丝茶业,数年内累资巨万。上海开埠后,他是第一批来沪闯荡的商人,在英商“宝顺洋行”担任买办。他以“货则上品,售之则上价”为经商之道,在沪经营丝 Xu Rong Village, name Rui Heng, the word Deqiong, No. Rong Village. North Gongling Beizhen Zhuhai City, the famous modern businessman Xu Run's uncle. Little learned, after a business trip, all the Southeast travel Haikou. In Shanghai, Jiangsu and Zhejiang operations in the area of ​​silk tea industry, a few years accumulated huge capital. After the opening of Shanghai, he was the first businessman to come to Shanghai to work as a comprador in the British Business. He is “goods are goods, the sale of the price ” as the business of doing business in Shanghai