论文部分内容阅读
曾几何时,谁又能想到赫赫有名的Apple公司会沦落到如此地步,年负一年的巨额亏损、众多投资者的望而却步、公司员工战战兢兢的泥饭碗、高技术产品的低收益回报。如此种种都不能令Apple振奋起来,为了对付生存危机,Apple早在几年前就开始进行公司改组──裁员──改组──裁员,但这种周而复始的举动,并没有换来逃脱泥潭的自新,反而使金苹果上的光泽愈发暗淡!可以说今年苹果公司的第五任总裁 Gilbert Amelio在任期十七个月后挥泪辞职,使整个苹果又面临着一次更重地打击。
Once upon a time, anyone could have imagined that the famous Apple company would fall into such a situation that it would suffer huge losses for one year, many investors would be discouraged, the muddy rice bowls of the company’s employees, and the low-yield returns of high-tech products. None of this could have inspired Apple. In order to deal with the crisis of survival, Apple began to reorganize the company a few years ago -- layoffs -- reorganization -- layoffs, but this kind of repetitive and repeated action has not changed in return. New, but make the gloss on the golden apple even more dim! It can be said that Gilbert Amelio, Apple’s fifth president this year, tearfully resigned after serving his term of seventeen months, causing the entire apple to face another blow.