色彩,在视觉世界里是生命和活力的象征,是自然美的一种最生动的属性。它传递信息、蕴神寓意,同时也是消费者确认产品价值的重要因素之一。消费者对于产品色彩的选择完全出于本能与直觉,是感性的需求。产品色彩的重要性在人与产品、以及产品色彩的关系中,人作为产品的使用者,而产品的色彩能够直接刺激人的感官,使人产生深刻的印象,因此选用合适的色彩,有助于促进工业产品在商业化进程中保持竞争力。有研究表 Color, a symbol of life and vitality in the visual world, is one of the most vivid attributes of natural beauty. It delivers information, meaning God, but also one of the important factors that consumers confirm the value of the product. Consumers choose the product color completely out of instinct and intuition, is the emotional needs. Importance of product color In the relationship between people and products, and the color of the product, people as the users of the product, the color of the product can directly stimulate the human senses, so impressive, so the selection of the right color, help To promote the commercialization of industrial products in the process of competitiveness. A research table