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随着社会的不断发展,对电力资源的需求越来越多,近几年我国的电力企业发展十分迅速,但是原有的发展模式都是由国家管理,已经不适应社会主义市场经济的发展,电力企业要想获得更好地发展,就要改变原有的营销策略。笔者通过对电力企业在营销管理中存在的问题进行分析,提出几点解决的措施,仅供参考。
With the continuous development of society, the demand for power resources is increasing. In recent years, the development of power enterprises in our country has been very rapid. However, the existing development models are all managed by the state and are no longer suitable for the development of the socialist market economy. Power companies want to get better development, we must change the original marketing strategy. The author analyzes the problems existing in the marketing management of electric power enterprises and puts forward some measures to be solved for reference purposes only.