1月28日《人民日报》载文,介绍了著名社会学家费孝通教授与记者关于公共关系的谈话。他说,公共关系是现代社会一个必要的工作,我国进行现代化生产的分工合作需要发展真正的公共关系。他指出:现在人们对公关的意义有不完全的理解,许多人把它当作是“拉关系”的学问,其实它的内容很深。费孝通说, “公关”的对立面是“私交”。 On January 28, the People’s Daily published an article introducing the talk about public relations made by the famous sociologist Professor Fei Xiaotong and reporters. He said that public relations is a necessary work in modern society. The division of labor and cooperation in carrying out modern production in our country requires the development of genuine public relations. He pointed out: Now people have an incomplete understanding of the meaning of public relations. Many people regard it as a “learning relationship.” In fact, its content is deep. Fei Xiaotong said, “public relations ” the opposite is “private exchange ”.