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大众传播对推动中国当代女性的发展与进步起着不可估量的作用,改变着中国女性的思想观念和认识,也影响着她们的行为。但也应该看到,女性还不能得到充分的报道,在报道中也存在着对女性形象的误导。有鉴于此,探讨中国当代大众传媒对女性的构建,就是要克服大众传播中的不利因素,使其更利于促进中国当代女性的发展与进步。这在当前的背景下,就具有了重要的现实意义。
Mass media plays an invaluable role in promoting the development and progress of contemporary Chinese women, altering the ideology and understanding of Chinese women and influencing their behavior. However, it should also be noted that women still can not get adequate coverage, and there are also misleading female images in the coverage. In view of this, to explore the construction of women in contemporary mass media in China is to overcome the unfavorable factors in the mass media and make it more conducive to promoting the development and progress of contemporary Chinese women. In the current context, this has an important practical significance.