2011年11月22日,“中国最具影响力的旅游营销事件评选(2010-2011)”颁奖典礼圆满落幕,遴选出了2010-2011年度十大旅游营销事件奖。以此为契机,《中国旅游事件营销的现状与发展趋势》专家座谈会也在宁波隆重召开。会议由浙江省旅游局副局长许澎先生主持,总结了我国中国旅游业的发展以及推广旅游为目的的营销事件,提出中国旅游从无营销走到重视营销的过程中出现的一些问题。据悉,我国一年旅游营销投入总额为一千亿,但很多因前期缺乏系统的调研和评估,对市场缺乏深度的思考和整体 November 22, 2011, “China’s most influential tourism marketing event selection (2010-2011) ” award ceremony ended, selected the 2010-2011 Top Ten Tourism Marketing Event Award. Taking this as an opportunity, an expert symposium on the status quo and development trend of China’s tourism event marketing was also held in Ningbo. The meeting was hosted by Mr. Xu Peng, deputy director of Zhejiang Provincial Tourism Bureau. The meeting summed up the development of China’s tourism industry and marketing events aimed at promoting tourism. Some issues emerged during the period when Chinese tourism came from no marketing to emphasis on marketing. It is reported that China’s tourism marketing a year total investment of one hundred billion, but many due to the lack of systematic research and assessment, lack of deep market thinking and the overall